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We Need to Stop Buying Fast Fashion
It may be cheap, but the impact of the rise of fast fashion has devastating global consequences.
Recently, a story popped up on my news feed regarding Molly-Mae Hague (I had no idea who she was, so I had to Google her), and that she had been named the UK and EU creative director of PrettyLittleThing. At 22, with no degree in fashion or business, the creative director title given to the ‘influencer’ is nothing more than clever marketing. A credit to the marketing team, as the story was everywhere. However, PrettyLittleThing and their group of companies is everything that is wrong with the fashion industry.
Back in 2020, Boohoo, the parent company of brands, Pretty Little Thing and Nasty Gal was accused of slavery and unsafe working conditions, along with paying workers as little as £3.50 an hour, uncovered by a Sunday Times investigation. The company is worth an estimated £5.6 billion, it is unable to pay its staff the national minimum wage, but it has just made a deal with Molly-Mae Hague said to be worth £500,000.
Fast fashion is about making money. It is not remotely about fashion, and that also goes for the influencers that promote these brands. When I scroll through TikTok, my feed is full of people promoting Shein, a Chinese online fashion brand worth an…
